Savvy Raj

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Exploring Interconnects

A lot of times Efficacy and Effectiveness are interchangeably used while speaking….

It is interesting to delve into the interconnects between these two words.

Efficacy is about a structured metric.

Efficacy can be situation specific.

Effectiveness is the about capacity to perform.
Effectiveness is effectual result specific.

And Efficacy is the measure of being effective.

What are your thoughts on these two words? Do share.

Savvy


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Art of People Management

Whether at work or in family or socially we all may have encountered people who are extremely difficult in behavior to the point of putting people down, having arguments and fights in every interaction.

Often in the first meeting with another, within seconds our brain is gathering information creating its impressions on them and we seem to be convinced somehow on many things about the person. Our intuitive instincts comes to play .That is where our system involuntarily associates pieces of information and puts it all together. We may be right or wrong but that’s another story.

But the truth is we know how we feel about the person. Most importantly.
when we are put in a situation, we simply know, we cannot see eye to eye with the person at all and feel we just cannot handle them.

Our body often gets into a flight or fight mode . Our stress hormones increase and our nervous system is on an overdrive. This can be often a cause for major health issues in the long run.

Clearly we feel we are not equipped to handle such a person’s energy and we may come away angry or depressed in every meeting with such people.
It is time then to read more into the equation.In such moments of frustration one thing is very clear no matter what we say or do we cannot change the other person.

They could exhibit any of this range of behavior from being non cooperative, uninterested, dominating & aggressive dismissive, prejudiced, overpowering, controlling, overwhelming, angry , and even too powerful.

There is one thing however that is still within our abilities. If we cant change them then take a look at how we can change the way we perceive them as a threat to us. And why would we want to do that?
Well we owe it to ourselves. It is our body and it is the one that is getting affected in every such situation.

So what do we do when we have to deal with such difficult people?And what can we do to reset our system.

The truth is that it is not easy facing and encountering such an environment on a regular basis. Every thing said or done seems to backfire and there is unreasonable behavior and even simple communication seems to get difficult by the day.

An immediate countermeasure is that we start with taking deep breaths.
This shifts the bodily reactions and resets it from fear to relaxation. It actually works on calming our frayed nerves and easing the body inside out by reducing the state of panic and pressure on the body to react in such circumstances. Simply put, it distracts the mind and body to channelling the rhythm and flow of energy.

Secondly we take a moment to pause and rethink how we are addressing situations ourselves.
At times we are not very inclusive.
And perhaps may have unknowingly hurt someone by our own assumptions and actions.

We need to start with using, more of ‘us’ and less of’ you ‘ when we speak.
That way we show we are in it together.

Thirdly we need to disengage and keep healthy distance if possible with people that are negative and volatile. They are simply not worth the effort or time.
Choose to see if the situation is even worth engaging and indulging in.

Counting slowly to ten still works when situations are reactive, as it would give you time off to respond mindfully and space to assess the circumstances.

And lastly ensure we give the benefit of doubt and try seeing things from their perspective and check if perhaps we could be more reasonable.

Our abilities to observe us as part of process, will help in minimizing any misinterpretation on our part. That way we become more proactive than being negative about communicating with the person.

However,there are extreme scenarios at times, when we are faced with bullies who actually are very insecure within and may also perhaps have been victims at one point of time. We then need to adopt measures that ensure personal safety and that there are witnesses before interacting with them.

So let us always remember… we are the ones who need to take the necessary steps to change for ourselves because we are the ones who are getting affected.
For ultimately we owe it to ourselves and our health is most important to us.

Savvy


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You Matter.

A true story I came across which is worth reading…

“I boarded flight from Bangalore to Mumbai, economy class. I put my hand bag in overhead bin and took my aisle seat. There was an old person sitting next to me on the window seat.

I had a presentation in Mumbai, so took my documents and started going through them for the final time before the presentation. After 15–20 minutes I was done with my documents, so I put them away and started looking out of the window, and suddenly I looked at the face of this person sitting next to me. I thought I have seen him somewhere.

He was old, his face, the suit was not very expensive, and he was replying to some mails or going through some documents. I exactly don’t know. I noticed his shoes, they were average quality.

Something stuck me and I asked him:
*“Are you Mr. Narayana Murthy?”*

He looked at me, smiled and replied, *“Yes, I am.”*

I was shocked !
For one second I had no idea what to say next. I looked at him again. His shoes, his suit, his tie and his specs. Everything was average. This guy was worth $2.3 Billion and co-founded Infosys.

I always wanted to become super rich so that I can buy all the luxury and travel business class. He could buy the whole airlines and yet he was sitting next to me in economy class!

I again asked: *“Why are you travelling in economy class and not business class?”*

He replied:
*“Do Business class people reach early?”*

And then introduced myself, “Hello sir! My name is ***** and I am a freelance corporate trainer and I work with many MNCs PAN India.”

He then put his phone away and started listening to me, he also asked few questions and answered the questions I asked. We both went down deep into the conversation until I asked a question which was about to change my life entirely.

I questioned:
*Sir, You are so successful and have made so many good decisions in your life. Is there something you regret?”*

He got intense look on his face, thought for a while and answered,
*“Sometimes my knee hurts, I should have taken better care of my body. When I was young I was so busy working that I never got time to take care of myself and now even if I want to work more, I can’t. My body doesn’t permit.”*

*“You are young. You are smart and ambitious but don’t repeat the mistake I made. Take proper care of your body and take proper rest. This is the only body you have got!”*

That day I learned two things, one that he told me and another that he showed me!”

Being rich is not about owning things.
I had got what I needed.
What a great and down to earth human being he is, no doubt he is so successful!


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Unbox & Connect the dots.

Buyer seller: A partnership plan.

Subscription model successes and failures are a well-known story in the leading business enterprises ranging from entertainment to e-commerce & healthcare sectors. But often companies are flummoxed when it comes to retaining their existing subscription box model in time . It is certainly a challenge to keep it going!

Why they work in the first place?

They may work if there is perceived value and convenience to the customers. And for the company, if there is revenue generation through repeat sales.

Here is where intelligent pricing matters. ( ensure it feels like a good and worthy bundle for the price of one from the Customers perspective.)

Here are a few suggestions from a company perspective on reworking the Box model.

Work on building a long term relationship with existing customers.

Chalk a customer-centric approach.

At times the surprise element can backfire.

Call and build awareness of the products and its USP beforehand.

Use the Customers who are satisfied for referrals socially.

Innovations in service and delivery can help.

Let the Customers know the products are service-oriented and not sales oriented. It charges their emotions towards a sale.

Companies perhaps offer treats tickets offline events and give some coupons freebies or opportunities for them to be brand loyal.

Work on building a community of people who get a product to try at a discount or offer a discounted first-month price. Will be a great chance to understand market demand.

Increase the customers’ perception of the utility of the products by creating greater awareness.

When an online purchase is done
Offer a subscription box at the point of sale with an offer and an explanation of how the company is doing good for the world at large.

But remember
User growth may eventually decline in the case of predictive products.

Keep it fresh and interesting.

Make sure to check complacency from employees once the monthly boxes are shipped. As a company be genuinely interested to know if the box is making a positive difference to the customer. Insert a survey link or feedback suggestions for improving the service.

Initially, Customers often start off wanting to exact the full value of the price paid in terms of the products or services. Like fitness subscriptions and then there is a waning interest unless the customer is kept engaged.

One of the proven flaws of the model is that it is suitable for certain Business and not for others. Like it may work where there is a service or product that is needed continuously but not for once in a while kind of demand products.

With too many entrants and the overkill that is visibly overwhelming to customers
Business models often need to keep improving their presentation, content, services and products and try exceeding the expectations of their registered clients for retention. In an extremely competitive market scenario, this is can be a double-edged sword.

There may also be waning interest of existing subscribers due to a perceived lack of control over the products delivered to them.

Financially is it viable?

This is a necessary question that a business must consider from time to time.

As in time, the user may prefer to choose between models that offer other likewise or similar category products.
And prefer only one among many such models after evaluating the benefits.

While every individual is different,
Customers may find the company idea of piecemealing or compiling all together redundant and may prefer to buy a one-off product that they actually need.
As simply sending something to a person continuously may make the product less wanted or needed in time.

With too many subscription models in the market, Customers cannot be conned as they are aware of the gameplan due to existing and already functional models
So the ‘why the model is good to buy’ is important to a seller to know and convey to the client always.

Time to rethink and unbox to connect the dots.

Savvy