The process of creation to finding targeted solutions in the world of products to services is a long and winding road in creativity. The general assumption is that of a direct and linear way to creativity. While one thing leads to another it is not always a straight linear road.
It is the very nature of creativity to retrace, rewind, edit and reframe until it makes sense.
Non judgmental understanding and
empathy is crucial to creating solutions.
It is important to set aside ones own assumptions to gain understanding of another’s perspectives and needs.
To brainstorm you need a direction so it is important to give a clear sense of flow and the perspectives gained in understanding and emphasizing with the needs, helps to streamline the flow of thoughts towards ideation.
Ideation is a result of many thoughts, many questions, in analysis, synthesis and deductions.There are so many paths in the process of creative ideation like for instance…
Brainstorming : This is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. BrainWriting: Another collaborative creativity concept at work. Here the ideas are all recorded by the creator and then passed on to the next person who can use it as a trigger for their own set of ideas..
The Worst Possible Idea : This is a creative design thinking technique where team members seek the worst solutions in ideation sessions. This eases the pressure and boosts the confidence of the team to challenge assumptions and find better and better ideas
SCAMPER : This is an acronym and each letter stands for a thinking technique: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse.
It is important to know what to focus and what to let go as there will be many plenty of ideas that may come up in the process of ideation. Hence keeping focus on what the actual problem is, helps in finding solutions to address and resolving it.
Then comes the part of checking out whether the ideas are actually a perfect solution by examining the quality checks, fault testing and cross questioning so that the idea can be then accepted or rejected as a solution.
New issues can come up that can challenge the process flow. There would also be new opinions and opportunities to explore and refine more.
So however curvy or zig zag the truth is, the road is full of potential and myriad possibilities in the making. Such is the truth of the creative flow.